Etiquette & protocol knowledge is a form of business intelligence that has created unprecedented demand for expert training and guidance. In fact soft skills are so important in the workplace, most employers consider them to be among their most important hiring criteria. According to the survey in USA, one needs 85% soft skills & 15% technical knowledge to grow professionally. Companies are recognizing that etiquette and protocol intelligence is a form of business intelligence. A survey by two Universities of Massachusetts economists found that 86% of employers consider them to be among their most important hiring criteria.